Altia buys cognac Renault from Pernod Ricard
Altia has signed an agreement to acquire cognac brand Renault from Pernod Ricard for a cash consideration of €10m.
Pernod sells Lindauer wine brand
Pernod Ricard New Zealand has announced the disposal of its Lindauer wine brand. The company has also announced the sale of several other New Zealand wine brands from Gisborne and Hawke’s Bay together with their related inventories and assets.
Pernod sells Spanish wine brands
Pernod Ricard has announced the disposal, by its subsidiary Domecq Bodegas, of Spanish wine brands Marqués de Arienzo and Viña Eguίa. The sale also includes the related Bodega and 358 hectares of vineyards and lands.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
